Having a well-designed website is essential. Poor web design makes customers less likely to trust your website, making them less likely to stick around and make a purchase.
In fact, 94% of the reasons for mistrusting a website have to do with poor layout or popups, rather than the actual content. It is apparent that good web design is important. Building customer trust is essential to the success of your business, but this is just one of the benefits when you outsource web design.
In this article, we will go through 10 more reasons that you should outsource web design for your website. Read on to find out!
1. Maintain Your Brand Identity
When you try to make your own website, you will probably turn to supposedly easy to use service. Generally, these services provide templates, and you can fill in your content.
This ease of use comes at a big price. These templates generally don't provide much flexibility. Chances are, your website will end up looking similar to many other sites, and won't match the overall style of your brand.
When you outsource web design to a professional company, they will create a design style guide for your website. This way, your new website will fit in flawlessly with your overall brand identity.
2. Easy Navigation
There is nothing more frustrating than trying to navigate a poorly organized website. You need strong UX (user experience) design to make sure that all the menus are organized in a logical way, and that navigating the website feels natural.
This is more difficult and complicated than it may originally seem. A good web designer can make sure your site is a breeze to move through. Customers will be able to find what they are looking for in no time!
3. Look Fresh
It isn't easy to keep up with the latest styles and web technologies! For a web design company, keeping up to date is all part of the job.
If web design isn't your business, on the other hand, keeping up with the latest styles takes time away from other aspects of your business.
First of all, it involves a lot of research. Then, you've got to decide on the updates you want. And then, you need to actually create it!
Keeping your website looking fresh takes a lot of work and expertise. When you outsource web design, you can be confident that the end product will look new and cutting edge.
4. Keep Things Readable
Part of a web designer's skill set is making sure that all the content on a website is easy to read and understand. This includes easily readable font size for headers and body text and using contrasting colors. A good designer will ensure a website is readable while still looking visually appealing.
You may not have the strong design background and skill set necessary to make a highly readable website. Without readable design, users won't be able to easily read your content. If they have to struggle to make out the text, they won't stick around.
Working with a designer means your website will be clear and readable, while still looking great!
5. Responsive Design
Is your website optimized to display properly for users using smartphones or tablets? If the answer is no, you're in big trouble.
That's because more than half of website visits are from tablets and phones rather than desktop computers.
When a website is built using principals of responsive design, it will display properly no matter what device the visitor is using.
A website that is built only for desktops is nearly impossible to navigate on a mobile device's small screen. If they are frustrated, people will go to an easier to use website. If your website isn't optimized for mobile users, you will be losing a lot of potential customers.
6. Strong SEO
Your website's SEO (search engine optimization) determines how far up or down the Google rankings your web pages appear for certain keywords. The higher you are up in the rankings, the more likely it is that potential customers will click on your page.
There are a number of different "ranking signals" that Google's algorithm uses. Many of these have to do with your website's design.
When you outsource web design services, you will get an SEO-ready website, raising you up in the rankings.
7. Place Ads Strategically
If your website is content-driven, and you make money through ad revenue, it is especially important that the design is strong. You don't want to overwhelm customers with ads.
They should fit seamlessly into the layout of the website. An ad that sticks out like a sore thumb can reduce a visitor's overall opinion of your website. This is bad news since you want them to come back again and again.
A good web designer can help you determine the number of ads, and the best placements to keep your website profitable and drawing in users.
8. Make Your Website Load Quickly
A slow loading website is bad in a bunch of ways. Google will rank it lower on their results pages. Users are unlikely to wait very long for pages to load.
When you outsource web design to a professional, they will optimize your website so it loads as quickly as possible.
9. Use Analytics
With outsource web design services, you can get analytics services set up. Over time, this will give you hard data about how users are moving through your website.
This information will help you determine if you are using your website in the most effective way. You can determine why customers may abandon purchases, or when they choose to leave the site.
When you collect and analyze analytics data, you can continue to improve your website.
10. Call You Users to Action
A strong call to action is essential in getting users to act. Whether you want them to make a purchase, check out a new product line, or share an article, a call to action makes them more likely to do it.
However, effective call to action involves design as well as content. The position, size, and color of a purchase button, for example, can change how effective it is for encouraging users to click.
With outsource web design services, your calls to action will be supported by your website's design, making them more persuasive.
Wrapping Up: Finding Outsource Web Design Services
Outsourcing your website design gives your users a better experience. It makes your site easier to read and navigate, and easier to find on Google. It also makes your website fit seamlessly into your brand identity, and raises consumer trust in your site.
If your website needs design services, we can help. Check out examples of what we've worked on, and see how we can help you design the website your business needs.