In the fast-paced world of digital design, it's not enough for your business to just have a basic website anymore.
It doesn't matter if you are a mom and pop shop or a quickly-growing startup company. You need something that is visually engaging and not too time-consuming to maintain.
You need a dynamic website design.
Below is a closer look at what all the fuss is about and why a dynamic website design is a no-brainer for your business.
Static Versus Dynamic Website Design
A static website is made of pages and pages of coding. It requires a strong working knowledge of HTML to be launched. Sometimes, even further HTML understanding is needed to go back through the coding and make edits.
This can be a time-consuming, frustrating process. Not to mention, it will add up over time if you keep having to call a web designer to help you update your website.
A dynamic website design, on the other hand, is much more efficient across the board. This approach is all about offering users a hand-crafted experience. It allows you to do more with your landing pages while using less effort.
Instead of endless amounts of HTML, dynamic design is an intricate mix of coding and programming. The result is a visually-engaging, unique set of landing pages.
Each page is made to respond to a certain user's behaviors as they navigate your website. Such a process means no two user's experience will ever be the same, but everyone should equally enjoy their time on your website.
Plus, all of this can be achieved with less of a headache than using HTML!
Here are some of the many benefits a dynamic website design offers your business.
1. Easier Updates
Do you know what is worse than building a website from scratch for someone who isn't tech-savvy? Figuring out how to make edits among all the code and support that goes into the building process.
This alone should be enough to show you why dynamic website design has such value. It is one investment now that gives your website room to grow and expand with your business later.
The more products you offer and markets you enter, the more landing pages you will need. If anything, you will at least need to add further details to the existing pages.
2. More Efficient Page Management
Speaking of adding new information and making page updates, consider all the time this usually takes.
With static design, edits have to be made one by one. It doesn't matter if you are hiring a professional or trying to take on this process yourself. The person handling the edits often has to copy the same command on each page.
Dynamic design only requires one edit, though!
It allows you to take the header or footer or contact information that show up throughout various parts of your website and update this faster and more efficiently.
This opens doors for more creative freedom to be used in your page management process. You can better incorporate new ideas and update old ones to have the best possible website design. All it takes is a few simple clicks.
3. Better Navigation
It's one thing for you to get more out of less time and navigation on the backend of your website. It is another for users to be able to have this experience, too.
Luckily, that is exactly what they get from dynamic website design.
The programming used to create your landing pages is made to adjust to the user experience. It can make subtle shifts depending on where in the world someone is accessing your website, or what they are most interested in.
This guides them directly to what they are looking for - even if they aren't exactly sure what that is yet! Based on their page clicks, time spent on each page, and more, the design you have in place is taking each user to the perfect place in your online world.
4. Stronger Targeting
The better the responsive element of your dynamic design performs, the more you are able to target your audience. This is all about creating a unique experience every time.
Each user will get the interactions they are looking for much easier than before. They will be visually engaged, well-informed, and better able to feel connected to you.
More so, every person's visit to your website won't be exactly the same each time they come back.
Maybe one day they want jeans from your online store and the next time they are only focused on accessories. Maybe all they are interested in is your contact information while searching on the fly, but later on, they return to read your blog.
Dynamic website design will pick up on this.
It alters the display in real-time as users click through their first visit and come back for more. This allows you to engage people at every point of their buying cycle, no matter where along the process they are or what they are interested in.
5. Brand Consistency
As intuitive as user targeting can be, this doesn't come at the expense of your brand consistency.
In fact, dynamic design can help strengthen a user's perception of you - which is all a brand is anyways. Through your edits and updates, you are continuing to align your online presence with your market stance.
This makes it much easier for someone to identify your company whether they see your logo on the street, follow you on social media, or end up on your website for the first time.
6. Seach and Engagement Benefits
How do most people make it to your landing pages, anyway?
Through the use of search engine optimization (SEO).
A common consumer may not know this, but you definitely should. SEO is the use of many digital tools to target real-life users. It makes you more available to the people in your market.
When you create your dynamic design with SEO in mind, your search performance and ranking possibilities are much stronger.
Additionally, the level of user engagement strengthens.
This is because better SEO performance allows you to reach the right people. These are individuals who are actively looking for what you offer. They want to engage with you, and when they see your dynamic website design, they will want to keep clicking through your landing pages.
Discover What Dynamic Design Can Do for You
Ready to see the how the benefits above can improve your business?
You need to upgrade your design first!
That is what we are here for. Our team of design specialists can craft the dynamic experience you need and your users want. The process is simpler than you think and more powerful than you can imagine.
Contact us today to get started.