Someone once said “You have to spend money to make money,” this isn’t necessarily always true. Though this phrase does need to be considered for achieving a professional level website, incorporating your own flare can be done cheaply. Now if you’re opting for a better quality service you can get a fully customized website that is unique to you, instead of using a generic template with no personality. There are many components that, together, create a great site: content, design, load speed, and style. Fact: nobody wants to stare at an ugly website that takes forever to load, but is there anything worse than a slow loading time? Yes, a boring website.
Impress your audience, make them interested in your brand by designing your website into something they want to look through. Don’t settle for something that’s “good enough” or something that looks generic. Get something that captures attention and represents your brand in the best way possible. Cheap templates lack the creativity of a custom site and often reflect poorly on the business. It gives the impression that you are a new company that has not yet defined themselves or earned enough to create a custom site. A bad site can translate to inexperience, which is never appealing to prospective clients.
Let your website represent your brand through color and design. Capture the spirit of your online brand and get the right attention from your audience with a well-crafted site. Templates are lackluster and unoriginal; you can spot the same WordPress template all over the internet. As a company owner, you create a logo, and a brand for your business, which will follow you throughout your career. With this brand, you create the basis of what your company is. It’s not just pretty colors and shapes, but something for people to become invested in and instantly recognize. Popular companies can acquire masses of followers and support if they have a brand people can get behind; With these companies you can bet they don’t skimp on money for their website and their marketing.
Work with search engines
Make it easy for your website to work with search engines. The more optimized your website is, the more traffic you will be receiving. Depending on your relationship with search engines you can get a higher slot on their list. If you have bad SEO (search engine optimization) you won’t make it to their first page, which is imperative. Templates make it difficult to optimize your site correctly, so you would likely find yourself fighting an uphill battle to optimize it. Custom sites are carefully calibrated to make the SEO gods beam down at you with their favor, and bless you with lots of traffic, which is the goal of a website.
Now, what’s better than a carefully crafted website which is tailored to your needs? A carefully crafted website combined with someone making sure it runs smoothly, of course. With a custom site you can have someone to manage your backend so that when you run into an issue you have someone there to manage it, and prevent any potential loss of business, due to technical difficulties. If you have a template-based website and run across an issue it becomes a long, rigorous process to get to the bottom of things. Another benefit is the ability to grow your website in congruence with your brand, because you’ve hired someone to create your website, there is nothing stopping you from refreshing it after a year or so, to properly represent the current image of your brand.
You have control
Relish in the ability to control every aspect of your site. Should you decide to scrap your website and move into a new direction you can rest assured knowing that you can have someone to work through the process with you. It’s true that template based websites are easy to use and update, you’d be able to manage it by yourself, but that means you are responsible for it. If you have any issues, it’s your job to deal with it, as opposed to having an expert quickly resolve it for you. Have an error? You can call your web people to sort it out for you. Have any questions? They are happy to answer them. In other words, you have this great resource at the tip of your fingers ready to provide you the information you need, in order to optimize your website.