One of the most important aspects of online marketing is to create an effective website. Unfortunately, we’ve all seen bland websites, or websites that were filled with information, but not easy to navigate. While almost anyone can create a website nowadays, if you wish to have your business taken seriously—also known as generating profit—you need to have your website professionally designed by website developers who understand what works, and what doesn’t.
You’d be surprised at how many websites don’t include a contact form that actually works, or an easily found phone number. Many websites are slapped together, with little thought for functionality. Yes, information should be concise, and to the point, but a well-developed site should go beyond the obvious.
Here are 6 effective website components that your web developer should be programming in for you.
1. Mailing List Subscription
Just why would you need to collect email addresses of your customers? Because if you have a product launch in the future, you want to get the word out to your clients. Mailing lists don’t have to be boring either. You can hold a contest, and collect email addresses. These can be automated so that the submissions flow directly into your contact database software for marketing automation.
2. Mobile Friendly
Your website should not only work perfectly on the computer, but it should work perfectly on a mobile phone too. This is particularly important if your business is service or product-oriented. Your customers want to talk to you right now. Don’t make them visit your competitor because you didn’t bother making your site mobile-friendly. We recommend the responsive website design approach to insure mobile friendliness.
3. Optimized Graphics
Sure you can place your high-resolution photos all over your site. But are your customers going to wait while all these graphics load up? Each graphic should be shrunk down as far as it will go, yet still look great on screen. Remember that the average length of time for visitors to give a website a chance is ten seconds. If yours doesn’t load in 3, you’re going to be out of luck.
4. Proofread Proofread Proofread
Most people will let one or two grammatical errors pass. But more than that and they’ll start to wonder why they should fork their cash over for bad spelling. It’s a pet peeve with many people, yet so avoidable. Additionally, Google uses spelling and grammar as quality ranking factors in determining page rank.
5. Social Media Share Icons
Be sure to add in social media share icons. People love to connect on Facebook, Pinterest, Periscope, Tumblr, Twitter, and more. If you have accounts, don’t make your customers hunt them down on Facebook, or worse, Like or Follow the wrong business. At the same time, don't let these icons overpower your logo or website navigation. The goal is to drive people to your site from social networks, then have them share or like the content they find on your site.
6. Calls To Action
Even if you don’t have an e-commerce site, you can still add Calls To Action (CTA) to your website pages. It can be a bit tricky with some sites, and might require some extra brainstorming, but ensure you don’t skip this step. Websites need to provide the user with a clear direction of your marketing intentions. You only have a few seconds to catch the users interest and get them to further engage with your site's content.