As your company continues to evolve and change, your company’s website should change and evolve too. In the same way business practices continue to develop in a modern age, changing trends in graphic design and user interface mean your website should constantly be evolving to appeal to a modern customer. Because at the end of the day your website is representing your company and brand, so if it’s out of date then you won't be putting out the right impression.
Start off right by getting an SSL
An SSL, or Secure Sockets Layer, is a verifiable layer of security between a customer’s browser and your website. It allows the browser to confirm that your website is a safe place to visit. Any web user can see immediately when a website lacks an SSL, due to a “Not Secure” graphic displaying on the left of the URL.
At this point not having one is going to be detrimental to your business, people are more and more aware of online dangers. If I click onto a website without an SSL, I don’t feel confident browsing or making purchases on it because of the possible dangers. We see big corporations coming out to the public about having their customers data compromised by hackers, and they have millions of dollars going into their security. An SSL is the crucial first step into securing your website and protecting your customers.
Consider getting a Web Application Firewall
Extra security! The theme of 2020 is going to be vamped up security! This means getting an SSL, and using security tools like WAF to your advantage. Web Application Firewalls work similarly to regular computer firewalls. But they filter and monitor the HTTP traffic going though a web application instead of the whole device.
What does this mean? It means that a hacker can’t compromise any apps on your website and contaminate them with viruses or forge the application in order to compromise your customers. It forms a barrier between your application and the dangers so your customers can securely use your applications without worrying about their personal data or device being compromised. It’s almost like a maze, so when your customer is using your application it knows to send them down the right path. But when a hacker is trying to compromise the app or piggyback in it knows to filter them out.
Be mobile and accessibility friendly
More and more internet users are choosing to browse on a mobile device. If your website is not mobile-friendly, people aren’t going to stay on your website.
Continuing, As technology continues to help people with disabilities live a more active lifestyle, it is important to remember that just because someone is disabled, doesn’t mean they’re not a potential customer. Making sure your website is navigable using a keyboard, legible to folks who are color blind, and providing “alternate text” for image elements can help a person who is disabled to navigate your website and convert to a customer.
Up your digital advertising
Targeted advertising is undoubtedly the most efficient way to reach new customers. Instead of blindly sending out mail, running ads in local publications, or e-mail blasts, targeted ads allow you to directly target people who are most likely to purchase your product or hire your service.
Google ads is a great way to target people who are searching relevant things related to your business or industry. It's also a great way to get you noticed by people and get real conversions. Blanket advertising like flyers and general advertising works sometimes, but you also have to pay for all of the ones that flopped. With targeted digital ads you’re cutting out the people who are not interested and cutting down on your costs!
Update your keywords and track analytics
Understanding the popular keywords associated with the kind of content you create is essential. If you want your content to show up in related search categories, you have to make sure your keywords and tags are updated. After posting, you should continue to monitor how your content is performing.
You should know how long people are staying on your webpage and what kind of content is popular. If you ignore your analytics, you can miss when a popular article performs well. If you understand what kind of stuff performs well, you can use that to guide the kind of content you are creating. Discovering why something succeeding and generated a lot of traffic can help you to continue to repeat that kind of success.
Create new content
We are in a content-focused world. People are hungry for new content, so you should be aiming to fill that hole. If your website’s content isn’t generating the kinds of traffic you’d like to see, even after updating keywords, attempt to create a different kind of content. Hiring someone to write a blog, maintain a YouTube channel, or take photos for an instagram can make sure that your company is uploading consistent content and continuing to evolve in the right direction