Marketing seems really simple right? Just pay for some targetted advertisments and call it a day right? Wrong. It's so much more than that and there is a lot to consider if you want to be doing it successfully.
Know your target audience
Knowing who to target is a big part of marketing because you don’t want to be wasting your budget on the wrong audience. If you’re not targeting the right people you’re basically just wasting all of the time and money you put into that new marketing campaign you designed. You need to know who your customers are, and what they like. Seems simple right?
Using analytics tools you can see the gender, and age range of your customers to gain useful insight bout them. What do they shop for? What are the most popular pages on your website visited by consumers? Then you create target ads for that audience and start getting conversions instead of dead leads.
Have an good website
Having a good website is critical for any small business these days. No one is going to pick up a yellow pages(do those even still exist?) and go looking for a business that suits their needs. Not when we have cellphones that can show us reviews of that company and a whole catalogue of their products.
You need to make sure that your website is responsive to deal will any kind of online traffic whether it's a cell pone or laptop. It should also be easy to navigate, you want people clicking on to your website to be able to find exactly what they’re looking for. If people can’t navigate easily then it’s very likely they’ll back out of your website and end up shopping at a competitor.
Utilize SEO and Google ads
Optimizing your site is one of the best ways to gain a lot of website traffic, it improves your rating with websites and encourages them to promote you to people searching. By concentrating on your SEO you’ll increase the chances that people will come across your website and decide to utilize your services over a competitors.
If you wanted even more exposure you could take advantage of Google ads. While optimizing your SEO will get you on the first page of a Google search, Google ads will throw you right up at the top before any of the results.
Have fresh content available ever week
Fresh content brings people to your website on a regular basis. When you provide quality content on a regular basis that your audience is interested you’re creating an opportunity for old and new customers to visit your website frequently.
Every time they visit your website to check out a new blog or video is an opportunity for them to see a sale, product, or event they may be interested in and create more conversions for you. It may not seem like your blogs are doing much, but they will appear in searches and bring all kinds of traffic to your website. So making sure you provide fresh quality content is definitely something your business should be prioritizing.
Use internal links
On top of having fresh content you should be linking internally. What does this mean? It means you link blogs or pages that are relevant to your content with other relevant content! You might notice some of it in this blog, where a phrase will look a bit different than the rest of the text because it’s a hyperlink. If you were to click on that hyperlink it would open up a fresh tab to a different blog post going further in depth on the topic that was turned into a hyperlink.
This is so you can keep people on your website longer by providing more content that could be interesting them based on the blog they are reading. The longer someone spends on your website the greater the chance of a conversion, and the better you look to rankings for Google.
Have a Google business account
Have you ever searched for a business and noticed a google card with all of the businesses info? Usually the name of the business, phone numbers, websites, and reviews? This is a Google business listing and can be a great way of setting yourself apart from the competition. It makes you look more official, but it also groups a lot of important info in a neat little card making it easy for people to find and contact you.
Have a good website and always be improving it
We already mentioned having a good website but it is something I can't stress enough. Websites are an investment, you can’t just throw some money to make a basic site and leave it at that. No, not in this digital age. There is nothing worse than searching for a business to suit your needs and clicking onto an outdated and difficult to navigate site. That’s an instant backtrack for most of us when we are browsing because it’s just not worth the aggravation. You might be the better business but if your website is subpar while your competitors are investing in constant improvements people are likely to chose them over you.
Investing in constant maintenance, improvements, and redesigning every couple of years makes your business look more professional. It also means that your website will be easy to use and create trust between you and the people looking to purchase something from you
Website popups are great for letting people know about a lot of different things going on on your website, but also for collecting emails. They are great for offering up coupon codes for new visitors, or letting them know you’re having a sale or event. It’s a great way to encourage them to sign up for news about your business and get them connected.
Use social media
Speaking of being connected social media is a great marketing tool! There are so many ways to connect with your audience and engage with them with social media. It can really help define your brand. Being able to engage with your company will help create brand loyalty and improve others perceptions of your business. You can also run ads that will show up to people who meet your criteria for your target audience and help grow a following!
We want to feel connected, we want to be able to ask questions and have them answered. And when a company responds to us it shows us that they care about the people who are supporting their brand and purchasing it. Just by having social media you are giving people another outlet where they can support you and be in the know about what’s new with your business.