Tech terminology you should know



This is the interaction taken by people on your website or social media. Used to gauge how effective your calls to action, ads, and posts are at capturing your audience's attention. It means you’re forming valuable relationships with your customers and they are interested in what you have to offer. 

Bounce Rate 

Is a term used to describe the amount of people who upon clicking on to your website navigate away after only seeing one page. This is usually a bad thing, implying that there is something off putting or uninteresting about your website. 

Call to action 

Content geared to drive customers and visitors of your website to complete an action due to direction. For example, “Sign up for emails here” or “Buy now” these are great examples of calls to action used on websites. 

Search Engine Optimization 

SEO is the practice of working at improving the quality and quantity of traffic to your website. Search engines all have a ranking system based on a set of criteria, if you meet those you have a better chance of appearing on the first few pages. With consistent work you can improve your company's visibility and target specific demographics to improve your conversions. 


Are strings of words people use to search for businesses or services related to your business. They define your content and make it easy for consumers to find your business, so choosing the right ones are very important. Key words play a big part in increasing your organic traffic and driving people to your website. 


A conversion happens when people come to your website and complete a goal, like signing up for your newsletter or scheduling an appointment. It’s also the goal to SEO, getting visitors to not only come to your website but also interact with your business. 


Bugs are errors in code, or code that breaks that causes errors in applications or websites. They often show up after an update, or once an update is released and need patches to fix them. 

Firewall & Antivirus 

Software designed to protect your computer from outside sources and keep your information and device safe. Firewalls monitor traffic going in and out of your device to make sure that nothing malicious is trying to get past your defenses. While antivirus specifically sweeps your device looking to prevent and remove viruses. 


Virtual Private Networks is a connection method used to increase the security and privacy of your device while using unsecure networks. Public WI-FI is full of dangers and easily compromised, by using a VPN you can be assured your information will be safe. 

Biometric Authentication 

Biometrics is the practice of using the unique characteristics of the owner of the device to provide extra security. Instead of relying on passcodes that can be broken eventually, it relies on the fact that anyone trying to enter the device will not be able to match the owner's fingerprint or face scan. 

Dual Authentication 

Passcodes are necessary for a lot of things, and it can be a challenge to remember all of them all. Dual authentication is the practice of having more than one measure of security in keeping your account safe. For example, having a code sent to your phone or email in order to be allowed access to your account which is only valid for 10 minutes . This ensures that even if someone happened to crack your passcode, they would still not be able to access your private information without a code sent to your device. 

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