Content is the most important part of a website; it is the best way to help capture people's interest and get them to stay on. Written blog posts are incredibly great for capturing people’s attention on search result. Blogs pop up in related searches and if your content is compelling it makes it more likely people will want to look at the rest of your website. So, let’s take a look at some tips for improving your site’s content.
1. Be clear and to the point
When people come to your website they are on a mission. If they don’t find what they’re looking for relatively easily, they will leave. You want your website to be easy to navigate and laid out so people can find exactly what they are looking for from the home page. You don’t need complicated menus that take forever to figure out, you want it to be as easy for your consumer to navigate as possible.
Videos and animation are a great way to capture the attention of people visiting your website. Websites can get monotonous when you’re browsing around looking for something, but websites with videos provide an interesting break. Videos are a great way of telling your story in a quick easily digestible manner, there is a reason YouTube is as popular as it is. However, be sure to include text descriptors and “tags” for a video, so your web page with the video embedded can appear in search results.
3. Use a “Call to Action” and SEO tools
Calls to actions are important for getting your visitors to engage while on your website and improve your SEO. More engagement on your site tells Google that people are interested in the content you have to offer and makes your name appear on relevant search results more prominently. Plus, calls to action give your visitors a clear path to where you want them to go while they are navigating your website. When it comes to content you’ve created, you want to inter link relevant articles not only so your consumers have another article, they might be interested in provided to them, but also to improve your websites SEO.
4. Don’t make it complicated
Your website should be easy to navigate and easy to understand. We’ve all seen a website that looks very interesting but is very difficult to navigate. This works for artistic companies, but for most of us we just want something that looks good and gets the point across. Because the average consumer is not looking to solve a puzzle of a website in order to get the information they are looking for. They want to click onto a website and find their answers relatively easily, then continue with the rest of their business.
5. Aim for the best user experience
When planning out your website, keep in mind that people will be viewing it on all different kinds of devices. Which means that you need to make sure whatever fonts and layouts you are choosing are going to be easily readable whether it’s on a cell phone or a desktop. You can have a beautiful website with text over gradients and gorgeous pictures but if it’s not legible you will lose peoples interests quickly.
6. Photos are important
A picture is worth a thousand words, cliché but true. Photos break up large blocks of text and makes long pages easier to digest. But the quality of those images will make or break a website, if you have a professional looking website people will expect professional quality images. Having low quality images on a gorgeous website really brings down the user experience and makes it look less professional.
7. Mobile and responsive
With mobile browsing being the leading form of web browsing it should be the top priority when designing a website for your business. If it doesn’t look good on mobile there is a good chance your website will have a high bounce rate from people leaving. The way to avoid this is to make sure that you let your web design team know you want a responsive website with a big focus on making mobile browsing as comfortable as possible. That way the user experience will be as smooth as possible, and people will want to continue browsing your information while they look for the information they are searching for.
8. Tell your story
Websites are not just to get your product in front of your consumers, they are also to tell your story and build a relationship. You want people to come to your website and learn about why they should pick you over a competitor. Tell the story of why you started your business, and the people who work to make it what it is. People want to feel invested and feel like they can get to know the members of your company. Have a page dedicated to your team and provide short bios so that people can feel like they can get to know you and your company.
9. Make it easy for people to contact you
The most frustrating part about finding a company’s website that seems perfect for your needs is realizing you have no idea how to get in contact with them. It’s one of those shake your fist at the sky moments which ends in you leaving their website to find one with clear contact information. Which is why you should make sure your contact information is impossible to miss no matter what page of your website people are on. You also need to make sure that you update your information for google, google maps, and apple maps if you have a physical address for people to visit. It’s very frustrating to drive all the way out to a location and discovering you wasted your time because the company moved and didn’t update their address.
10. Give people a reason to choose you
You want people to come to your website and find valuable information that you provide so that they want to keep coming back. Which is why creating quality content is so important, content is what keeps people coming back. Depending on your business there are different things that you can offer your consumers. You can provide helpful tips on how to use your products, how to trouble shoot issues, great vacation locations, etc. Things that your consumers would be interested in, and you can provide them in different mediums like videos and blogs. These all add up to you being a valuable resource and will keep people coming back especially if your competitors aren’t providing the same.
11. Pick the right team to build your website
Building a website is a big project, and you want to make sure to shop around in order to find the right team for you. Get references of their work and check out reviews they to make sure you’ll have a good fit. A website is a commitment and switching to a new web development team is very difficult because they all do things a little differently. You want to make sure you’ve picked the right team so that when you have yearly updates, or the eventual redesign you will still be happy with their work and communication.
12. Use social media to your advantage
Social media is a great way to build a community and nurture relationships with your customers. It provides your customers with the ability to keep up with your company and feel like they are interacting with you. It’s also a great way for them to share your company with their friends, and the more people sharing your posts the more exposure you are getting for free. It also gives you the potential of getting new customers who noticed that their friends are following you and when looking for relevant business decided to check you out.